JIU-JITSU · UNITED STATES
Gracie Barra Trussville
Paid Media · Landing Pages · Local Search · Conversion Systems
MORE STUDENTS. LESS GUESSWORK.
FULL MATS DON’T HAPPEN BY ACCIDENT.
WE BUILD THE SYSTEM BEHIND THEM.
Paid media, conversion and follow-up built specifically for Brazilian Jiu-Jitsu academies.
BUILT FOR THE BUSINESS BEHIND THE MAT
From local attention to trial class to enrollment.
BJJ BLACK BELTPractitioner-led strategy
ACADEMY OWNERBuilt from operational reality
30+ YEARSInside Jiu-Jitsu
BJJ SPECIALIZEDCore expertise, selective work beyond the mat
SELECTED CLIENT WORK
REAL BUSINESSES. REAL OPERATING CONTEXT.
Growth and digital systems shaped around the realities of each client, in Jiu-Jitsu and beyond.
JIU-JITSU · BRAZIL
Gracie Barra Serra Azul — Sobradinho II, DF
Website & Digital Growth Infrastructure
AQUATICS · BRAZIL
Raia GB
Natação · Hidroginástica
POOL SERVICES · BRAZIL
S.O.S Piscinas
Selected Digital Growth Work
ADDITIONAL CLIENT WORK
U.S. + International
Selected projects with clients inside and outside the United States.
THE BUSINESS PROBLEM
Most academies do not need more activity. They need fewer leaks.
01
Leads come in, but trial classes do not get booked.
02
Trial classes happen, but follow-up breaks.
03
Great coaching does not automatically create predictable growth.
YOU CAN HAVE A GREAT ACADEMY AND STILL HAVE UNPREDICTABLE GROWTH.
When ads, landing pages, follow-up and enrollment conversations live in separate places, growth feels random. MAT Traffic connects the path.
Attention
Are the right local prospects seeing the academy?
Action
Do they have one clear reason and one clear place to book?
Follow-Up
Does every inquiry receive a fast, consistent response?
Enrollment
Can you see what happened after the lead came in?
BUILT FROM INSIDE THE ACADEMY
BUILT BY AN ACADEMY OWNER.
Talk to MAT Traffic ↗
BUILT BY AN ACADEMY OWNER.
NOT A GENERALIST AGENCY.
MAT Traffic was built from the operating reality of Jiu-Jitsu: parents asking questions, beginners hesitating, instructors teaching while leads come in, trial classes getting booked, and the front desk trying to keep up.
That changes what we optimize for. The objective is not a prettier dashboard. It is a cleaner path from “I’m interested” to “I’m coming to class.”
01BJJ Black Belt
Strategy shaped by decades inside the sport.
02Academy Owner
Understands staffing, class capacity and enrollment pressure.
03BJJ Specialized
No recycled playbook from dentists, roofers or restaurants.
THE MAT TRAFFIC METHOD
THE GOLDEN TRIANGLE.
One connected acquisition system. Three stages. Each stage has a job, a measurable outcome and a reason to exist.
01GET SEEN
Audience Creation
Put the academy in front of the right local prospects through Meta, Google and program-specific messages.
02GET THE CLICK RIGHT
Conversion
Move attention into a focused offer, landing page and booking path built around one next step.
03GET THEM ON THE MAT
Sales
Support trial booking, confirmation, follow-up and the handoff into the academy’s enrollment conversation.
WHAT WE BUILD
THE SYSTEM AROUND THE AD.
Paid traffic gets attention. The rest of the system decides whether that attention becomes an opportunity.
PAID ACQUISITION
Meta + Google Campaign Strategy
Local targeting, search intent, offer positioning and creative direction aligned to actual academy programs.
CONVERSION
Landing Pages + Booking Flow
Campaign-specific pages that remove friction and make the trial-class action obvious.
FOLLOW-UP
Lead Response System
Clear response and confirmation workflows so new inquiries do not disappear while the team is teaching.
MEASUREMENT
Tracking + Optimization
Track the path from visit to inquiry to booked trial to downstream enrollment context.
PROOF WITHOUT THE HYPE
MEASURE WHAT THE ACADEMY ACTUALLY CARES ABOUT.
We do not publish invented case studies or borrowed screenshots. Until a result is verified and approved, we keep the proof section focused on the metrics that matter.
01Qualified Inquiries
Are the right local people raising their hands?
02Booked Trial Classes
Are inquiries taking a real next step?
03Show-Up Rate
Are booked trials making it through the door?
04Enrollment Context
What happened after the trial-class opportunity?
FREE STRATEGY CALL
LET’S FIND THE LEAK.
We look at the current path from attention to enrollment and identify the biggest friction point we can see.
- 01Review your current acquisition path
- 02Identify the most expensive friction point
- 03Map the next practical move
START HERE
BUILD A BETTER ENROLLMENT SYSTEM.
Tell us where the academy is today. The information below helps make the first conversation more useful.
FAQ
BEFORE WE TALK.
Do you only work with Jiu-Jitsu academies?
Brazilian Jiu-Jitsu is MAT Traffic’s core specialization. We also take on selected projects outside the category when the fit is strong, while keeping our primary expertise anchored in academy growth.
Do you only run paid ads?
No. Paid traffic creates attention. The offer, landing page, booking path, follow-up, tracking and sales process determine what happens after that attention arrives.
Can you guarantee a specific number of new students?
No responsible agency can guarantee a specific enrollment result. Market size, offer, reputation, competition, budget, response speed and the academy’s sales process all affect the outcome.
What happens on the strategy call?
We review your current acquisition path, identify the most important friction point we can see, and discuss the most practical next move for the academy.
Do I need a new website?
Not always. Sometimes the right move is a campaign landing page or a cleaner booking path. We recommend rebuilding only when the current setup is creating a real conversion or tracking problem.
MAT TRAFFIC
MORE STUDENTS.
MORE STUDENTS.
LESS GUESSWORK.
Build a clearer system for attracting, converting and enrolling the right students.
Book Your Free Strategy Call →